We empower companies and institutions to improve today and see tomorrow

We are sense-makers

In a world that is becoming increasingly data complex, we are here to cut through the noise and make sense of it all. Due to the digital revolution 90% of the world’s data has been created within the last two years, at a daily rate of 2.5 quintillion bytes. Those who take advantage hereof will be tomorrows winners and we are here to help extracting the essence and create clarity.

We are ambitious in everything we do

For the sake of our clients we don’t only deliver consumer insights, we also inspire, engage and activate our findings. With 20+ years of experience and growth we have developed targeted expertise ready to challenge status quo and fixed mindsets – and we always give confident, trusted advice. You shouldn’t call us for another stakeholder view, but call to uncover the real truth about your customers.
This is ambitous to us.

'We are who we are. We are proud of being diverse by nature and bringing different world views into real conversations and unique problem-solving. We trust that being real and out of the ordinary keeps us fresh and enables us to deliver tailormade solutions in a fun, creative working environment. "We see ourselves as big nerds in sneaks proud of being the voice of consumers and citizens. We call ourselves 'Sense-makers' as we have a social and professional belonging beyond being co-workers by coincidence.' - CEO, Berit Didriksen

Meet our team