Association analysis

Discover data relationships you didn’t know even existed and improve costumer experience, sales and profitability

We put the power of advanced statistical analysis in your hands.

What is association analysis?

Association analysis is all about uncovering data relationships and using this asset to gain competitive advantage. It is a means to discover relationships in large data sets.

Hidden data relationships will be expressed as a collection of association rules and frequent item sets with association analysis.

While association rules suggest a strong relationship that exists between two items, frequent items are a collection of items that frequently occur together.

Epinion’s association analysis helps you:

  • increase your average sales by discounting the correct item revealed in the association analysis;
  • gain competitive customer insights by knowing how your products are associated in different segments;
  • differentiate discount offers based on market basket analysis.

At Epinion market research is about matching the right solutions to our client's particular situation, expectations and desired outcomes.

Call us today and learn how Epinion’s Association Analysis can benefit your business.

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Epinion

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