segmentation analysis

To succeed, you need to know what kind of people you're targeting and how to reach them

Whether you're launching a new venture or running an existing one, knowing what kind of people you're targeting and how to reach them is vital for success.

Performing a market analysis and/or customer segment analysis is key for focusing your marketing efforts on the most promising groups of likely customers and clients.

How our Segmentation Analysis helps you thrive

Epinion’s Segmentation Analysis allows marketers to address and engage with each customer in the most effective way. We do this by using data available on customers (and prospects).

A market analysis and customer segmentation analysis enables you to identify groups of customers with a high degree of accuracy based on demographic, behavioural and other indicators.

Segment your target markets efficiently

You may have an extraordinary product or service, but if you're not getting it directly to the people who need it, your venture will struggle to stay afloat.

Using demographic parameters is an effective way to segment your target markets. This information includes age, gender, race, location, educational background and more.

At Epinion market research is about matching the right solutions to our client's particular situation, expectations and desired outcomes.

Call us today and learn how Epinion’s Segmentation Analysis can benefit your business.

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Our partnerships

Epinion has forged business partnerships with best-in-class companies to provide customers with market-leading Integrated Insights Solutions.

  • research-and-insights-management-solutions - IBM
  • research-and-insights-management-solutions - Qlik
  • research-and-insights-management-solutions - Microsoft
  • research-and-insights-management-solutions - Esomar
  • research-and-insights-management-solutions - MRS


WHO WE WORK WITH

Commercial Intelligence

  • research-and-insights-management-solutions - Arla
  • research-and-insights-management-solutions - Carlsberg
  • research-and-insights-management-solutions - Telenor
  • research-and-insights-management-solutions - Heathrow
  • research-and-insights-management-solutions - Ruter

Public Intelligence

  • research-and-insights-management-solutions - Danmarks Statistik
  • research-and-insights-management-solutions - Københavns Universitet
  • research-and-insights-management-solutions - Innovasjon Norge
  • research-and-insights-management-solutions - Københavns Kommune

Polls and Political Intelligence

  • research-and-insights-management-solutions - Government of Greenland
  • research-and-insights-management-solutions - DR
  • research-and-insights-management-solutions - Kulturministeriet
  • research-and-insights-management-solutions - Undervisningsministeriet
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    ”We are delighted with the highly professional and efficient way Epinion has transitioned our core surveys and introduced new and more efficient field management processes. We look forward to a successful long term contractual relationship."

    David Ellis, Head of Research and Insight, Heathrow Airport

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    “The research that is becoming more and more important to us is the research that is forward thinking because attitudes change rapidly and it is therefore important to be ahead of the consumer all the time. The insights that Epinion provide are very useful as they establish a clear link between analysis, insights and action. This is a very innovative and time saving approach to research that we are very fond of and really helped us in understanding the key priorities.”

    Marianne Gregersen, Consumer Economist, Landbrug & Fødevarer

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    “It is of great value for us that the customer segmentation is done thoroughly and professionally. By combining methods, we are able to create a segmentation which is based on both attitudes and needs. This means that the results are reliable and recognizable for people across the organization”

    Lars Richard Rasmussen, product manager, DSB

Get in touch


Epinion

Ryesgade 3F
2200 Copenhagen N 
Denmark 
T: +45 87 30 95 00 
E: contact@epinionglobal.com 


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