Business decision-making will never be the same again
Epinion’s social media analysis helps your organization harness business intelligence across social media channels.
What is social media analysis?
Social media analysis is the practice of collecting data from blogs and social media websites and analysing that data to make business decisions.
Social media networks today are haemorrhaging information. Anytime someone posts something on Facebook, LinkedIn, Twitter, Instagram, YouTube or Pinterest, they create a digital footprint.
Anytime someone else reads it, comments or just watches a YouTube video out of curiosity or interest, they add to the data trail.
How our social media analysis helps you thrive
Built on the IBM Analytics platform, which effortlessly incorporates and analyses data from open source, external sources and internal IBM and non-IBM systems, Epinion’s Social Media Analysis helps you analyse social media data about your products, services, markets, campaigns, employees and partners.
Epinion's social media analysis allows you to:
assess the impact of marketing campaigns by monitoring the impact on social channels;
get closer to your customers by responding quickly to issues and requests;
discover new opportunities and engage audiences in specific subject areas;
support marketing and customer service activities.
At Epinion market research is about matching the right solutions to our client's particular situation, expectations and desired outcomes.
Call us today and learn how Epinion’s social media analysis can benefit your business.
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WHO WE WORK WITH
Polls and Political Intelligence
”We are delighted with the highly professional and efﬁcient way Epinion has transitioned our core surveys and introduced new and more efﬁcient ﬁeld management processes. We look forward to a successful long term contractual relationship."
David Ellis, Head of Research and Insight, Heathrow Airport
“The research that is becoming more and more important to us is the research that is forward thinking because attitudes change rapidly and it is therefore important to be ahead of the consumer all the time. The insights that Epinion provide are very useful as they establish a clear link between analysis, insights and action. This is a very innovative and time saving approach to research that we are very fond of and really helped us in understanding the key priorities.”
“It is of great value for us that the customer segmentation is done thoroughly and professionally. By combining methods, we are able to create a segmentation which is based on both attitudes and needs. This means that the results are reliable and recognizable for people across the organization”