Transform unstructured survey texts into quantitative data and gain valuable insights
Text analysis is a methodology for researchers to gather information about how people make sense of the world. It is useful for researchers working in cultural studies, media studies and mass communication.
Text analysis goes beyond the analysis of structured numerical data and includes information from unstructured text data like web activity, blog content, customer feedback, emails and social media comments. However, text analysis does not work seamlessly in all languages as yet.
How our Text Analysis helps you thrive
Epinion's text analysis delivers complete, consistent and accurate information that decision-makers trust to improve business performance.
It enables you to capture key concepts, themes, sentiments and trends and ultimately improve the accuracy of your predictive models.
Epinion’s text analysis makes qualitative research faster and easier by promoting important terms and allows you to categorise open-ended responses.
Our ability to cluster what respondents are talking about helps you gain insights into your customers’ attitudes, behaviours, concerns, motivations and culture.
At Epinion market research is about matching the right solutions to our client's particular situation, expectations and desired outcomes.
Call us today and learn how Epinion’s text analysis can benefit your business.
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WHO WE WORK WITH
Polls and Political Intelligence
”We are delighted with the highly professional and efﬁcient way Epinion has transitioned our core surveys and introduced new and more efﬁcient ﬁeld management processes. We look forward to a successful long term contractual relationship."
David Ellis, Head of Research and Insight, Heathrow Airport
“The research that is becoming more and more important to us is the research that is forward thinking because attitudes change rapidly and it is therefore important to be ahead of the consumer all the time. The insights that Epinion provide are very useful as they establish a clear link between analysis, insights and action. This is a very innovative and time saving approach to research that we are very fond of and really helped us in understanding the key priorities.”
“It is of great value for us that the customer segmentation is done thoroughly and professionally. By combining methods, we are able to create a segmentation which is based on both attitudes and needs. This means that the results are reliable and recognizable for people across the organization”