competitor

Competitor analysis is an essential component of strategy

Many organisations discovers competitors that will disrupt the whole industri far to late to act. We recommend continuously competitive analysis in order to stay a head of competitors and to gain insights that enables organisations to act upon disruption in time.

Some organisations do not conduct competitative analysis systematically. Instead, they operate on informal impressions gained through what every manager continually receives.

Organisations need real competitor insights to discover disruption or to gain competitive advantages.

The goal of competitive analysis

Competitor analysis has two primary activities. One, obtaining information about important competitors, and Two, using that information to predict competitor behaviour to gain competitative advantages.

The goal of competitor analysis is to understand:

  • Who are the competitors?
  • What are their strategy and planned actions?
  • How does/will the competitors react to your actions?

At Epinion, we work close with our clients to obtain important information from competitors and then based on this information predict how the competitor will react under certain circumstances.

Talk to a specialist 

We combine more than 17 years of competitor research experience in industry-leading companies with an in-depth understanding of theory and practice. We combine both quantitative and qualitative methods with market leading data Intelligence in order to provide actionable results.

At Epinion, the people who you meet initially are the people who will actually run your projects.

At Epinion market research is about matching the right solutions to our client's particular situation, expectations and desired outcomes.

Intelligence applied

We command the latest technology and methodologies when it comes to sophisticated qualitative and quantitative or even mixed methods market research combined with multiple data sourcing, integrating big and small data sets, both internal and external to the organization.

Our team masters advanced and predictive analytics, as well as the latest technologies for insights visualization and reporting.

Get in touch with us today and power your organisation with insights that moves your business forward.

RELATED IMPACT STORIES

 

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HUMMEL


Helping the Danish sportswear company expand its Sneakers brand into new markets.
 

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Boosting sales for Denmark's leading DIY chain.

 

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INTEGRATE, ANALYSE AND CONVERT DATA TO VALUABLE INSIGHTS ACROSS MULTIPLE DATA SOURCES AND FORMATS


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While 90% of an analyst’s time is often spent formatting and collecting the data, only 10% use this data to create actionable insights.

Epinion's Integrated Insights Platform transforms your data into actionable insights that help drive your business forward, giving you the real-time knowledge you need to support your gut-feeling when working hard to stay ahead of the competition.

 

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Our partnerships

Epinion has forged business partnerships with best-in-class companies to provide customers with market-leading Integrated Insights Solutions.

  • research-and-insights-management-solutions - IBM
  • research-and-insights-management-solutions - Qlik
  • research-and-insights-management-solutions - Microsoft
  • research-and-insights-management-solutions - Esomar
  • research-and-insights-management-solutions - MRS


WHO WE WORK WITH

Commercial Intelligence

  • research-and-insights-management-solutions - Arla
  • research-and-insights-management-solutions - Carlsberg
  • research-and-insights-management-solutions - Telenor
  • research-and-insights-management-solutions - Heathrow
  • research-and-insights-management-solutions - Ruter

Public Intelligence

  • research-and-insights-management-solutions - Danmarks Statistik
  • research-and-insights-management-solutions - Københavns Universitet
  • research-and-insights-management-solutions - Innovasjon Norge
  • research-and-insights-management-solutions - Københavns Kommune

Polls and Political Intelligence

  • research-and-insights-management-solutions - Government of Greenland
  • research-and-insights-management-solutions - DR
  • research-and-insights-management-solutions - Kulturministeriet
  • research-and-insights-management-solutions - Undervisningsministeriet
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    ”We are delighted with the highly professional and efficient way Epinion has transitioned our core surveys and introduced new and more efficient field management processes. We look forward to a successful long term contractual relationship."

    David Ellis, Head of Research and Insight, Heathrow Airport

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    “The research that is becoming more and more important to us is the research that is forward thinking because attitudes change rapidly and it is therefore important to be ahead of the consumer all the time. The insights that Epinion provide are very useful as they establish a clear link between analysis, insights and action. This is a very innovative and time saving approach to research that we are very fond of and really helped us in understanding the key priorities.”

    Marianne Gregersen, Consumer Economist, Landbrug & Fødevarer

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    “It is of great value for us that the customer segmentation is done thoroughly and professionally. By combining methods, we are able to create a segmentation which is based on both attitudes and needs. This means that the results are reliable and recognizable for people across the organization”

    Lars Richard Rasmussen, product manager, DSB

Get in touch


Epinion

Ryesgade 3F
2200 Copenhagen N 
Denmark 
T: +45 87 30 95 00 
E: contact@epinionglobal.com 


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