Knowledge of the market you operate in, and your position in relation to your competitors and consumer segments is essential for doing business in the tourism and experience sector, whether you are a destination, an attraction, cultural institution or any other service.
The tourism and experience market is one where the introduction of new trends and products means it is constantly changing and it can be hard to keep on top without the valuable insights the Epinion team can provide.
Our researchers and consultants are some of the leading minds in tourism and experiences market research who will apply their vast experience and market research expertise to help you perform better.
In order to communicate effectively with your target audience you must have a good understanding of how your business is perceived.
We can help you attract more guests or visitors by giving you a deep understanding of what your current and potential consumers think of both your brand and your competition, allowing you to reposition and rebrand accordingly.
At Epinion, we have worked with a wide range of clients offering services from explorative strategic brand analysis to brand diagnostics and tracking studies. We’ve covered everything, from branding an entire country to working with small attractions or companies to help them create local awareness.
If you don’t have the right understanding of how your marketing and communication efforts are being perceived at each consumer touch point, you will be unable to effectively adapt your output to evolve with your audience and market, losing out on sales opportunities as a consequence.
This can be especially tricky in the digital age where a multitude of data sources can make it difficult to establish just which information you should be focusing on.
At Epinion, our team of experts can help you pinpoint exactly where your target audience is and how best to communicate with them. We also help you analyse how effective your current campaigns are and can give you guidance on how to further their reach to help you optimise your return on investment.
In an industry where there is constant pressure to innovate, we can help you stay ahead. Establishing new selling points is both a great way to attract new customers and pique the interest of current ones, but it’s important your new offering fits both your consumer’s needs and taste preferences so as not to become a costly mistake.
We provide you with the knowledge you need as to whether your new concept or product appeals to your target audience and how to develop and market it effectively.
We use both qualitative and quantitative methods to help you launch a product or service with an established market potential that is able to support your brand position.
Understanding who your guests and customers are, and how they evaluate your offering(s) is critical in order to create loyal ambassadors.
Used correctly customer and guest satisfaction surveys will help you cut your marketing costs, optimise your budget spend, retain your current customers while attracting new ones and help you futureproof your business against digital market disruption.
At Epinion, we can help you avoid the same mistakes we’ve seen too many organisations make and start by working with you to provide insight from the outside-in. We show you exactly how your customers and users see you, not just how you think they do.
We’re the leading market research agency in the field of tourism and experiences in Scandinavia, and our expert consultants will help you optimise your service offerings by establishing the parameters that drive satisfaction and recommendation.
VISITDENMARK
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MIDTJYLLANDS TURISTINFORMASJON
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COMWELL
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AROS AARHUS KUNSTMUSEUM
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MOESGAARD MUSEUM
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DANSK KYST- OG NATURTURISME
Hjelper danske turistmyndigheter med å utvikle turismen i landlige områder og kystområder.
