Quantitative research

If you want a broad knowledge of a given problem or target group

Epinion is a market leading supplier of quantitative market research and modelling for a number of leading enterprises. We use whatever relevant data source in our pursuit for delivering insights based on quantitative studies.

Quantitative market research methods is preferred, if you want a broad knowledge of a given problem or target group, and this all starts with selecting the best suited data source for creating a given insight.

We emphasize that there is no single gold standard source for data, but we base our work on a broad spectre of accessible sources.

At Epinion we have extensive experience in providing full-service solutions for collecting high quality data, which is the essential base for any proper quantitative study.


Furthermore we derive relevant information for further analysis from numerous register data sources both publicly accessible and internal to our client.

We apply quantitative research design in :

  • Commercial cooperation
  • Public and regional innovative services
  • Political and NGO's

By combining a broad spectre of data souces, we aim at establishing the best possible fundament for our quantitative market research studies

Advanced analytics

Our methodological foundation for conducting advanced quantitative market research is our academic background in different branches of social sciences. We have an extensive knowledge within the statistical techniques from both the fields of survey methodology, econometric and psychometric, and combining these gives us a broad pallet of tools for our quantitative market research studies.

We use advanced statistical methods and is always tailoring our market research design to delivering the insight relevant to our customers.

Types of analyses include:

  • Descriptive and explorative binary analysis
  • Regression analysis (multiple logistic, linear and non-linear)
  • Latent variable analysis
  • Cluster analysis
  • Path analysis
  • Structural equation analysis
  • Spatial analysis
  • Conjoint & Choice analysis
  • Time Series analysis
  • Latent growth analysis
Examples of quantitative researches

The selection of type of analysis must always rely on the topic of the study. Below we have listed brief examples of how to use the different solutions within our palette of market research types.

  • Customer Value Management analysis: Is an research approach that can help customers to measure their own strengths compared to competitor, which is a crucial starting point for any strategic work. At Epinion we apply the logics of Customer Value Management analysis to both public and private clients in order to provide useful insight. To distill relevant insight, we use a broad range of advanced analytics such as both sophisticated regression and cluster analysis.
  • Brand Identity and reputation analysis: Epinion offers a wide range of services for the measurement of knowledge, profile and reputation. Through more than 10 years of working with public and private customers we are specialized in adapting these services to the special needs that exist in companies.
  • Estimation of market size and market share analysis:To gain insights in market size and share, we base our methods on complex samples, which enables us to estimate and weighting insights. Furthermore, our large panels enable us to reach the audience that is directly related to the business issue.
  • Max-Diff:The analysis method ranks the different selection criteria’s and shows the strength between the elected criteria’s. In other words, the results show the relative importance of different selection criteria. The power of Max-Diff is that it translates qualitative rankings into objective measures making it possible to calculate exact difference between the categories
  • Conjoint:Conjoint analysis is a statistical method to analyse people's true choice when they face complex decisions. This makes it ideal for representing realistic scenarios, which makes it an ideal techniques within a broad scope of industries. The analysis can reveal how changes in a given product or service will affect usage, liking and even churn.

It is important to emphasize that the analysis is never the final step in our services. In addition to a strong methodologically base Epinion has a wide experience in communicating quantitative research, whether this is based on traditional reporting or an implementation of the recommended actions.

Intelligence applied

We work with intelligent software that allows us to work with data from virtually any source from text, audio and video files to Word documents, Excel and Access databases and internet applications.

At Epinion market research is about matching the right solutions to our client's particular situation, expectations and desired outcomes.

If you are interested in hearing how we apply quantitative method in our research or have a case where you think a quantitative design would be appropriate feel free to give our specialist a call, we are more than happy to share our knowledge.

Our partnerships

Epinion has forged business partnerships with best-in-class companies to provide customers with market-leading Integrated Insights Solutions.

  • research-and-insights-management-solutions - Esomar
  • research-and-insights-management-solutions - MRS


Commercial Intelligence

  • research-and-insights-management-solutions - Arla
  • research-and-insights-management-solutions - Carlsberg
  • research-and-insights-management-solutions - Telenor
  • research-and-insights-management-solutions - Heathrow
  • research-and-insights-management-solutions - Ruter

Public Intelligence

  • research-and-insights-management-solutions - Danmarks Statistik
  • research-and-insights-management-solutions - Københavns Universitet
  • research-and-insights-management-solutions - Innovasjon Norge
  • research-and-insights-management-solutions - Københavns Kommune

Polls and Political Intelligence

  • research-and-insights-management-solutions - Government of Greenland
  • research-and-insights-management-solutions - DR
  • research-and-insights-management-solutions - Kulturministeriet
  • research-and-insights-management-solutions - Undervisningsministeriet
  • Heathrow-research-and-insights-management-solutions.png

    ”We are delighted with the highly professional and efficient way Epinion has transitioned our core surveys and introduced new and more efficient field management processes. We look forward to a successful long term contractual relationship."

    David Ellis, Head of Research and Insight, Heathrow Airport

  • Landbrug-og-fodevarer-research-and-insights-management-solutions.png

    “The research that is becoming more and more important to us is the research that is forward thinking because attitudes change rapidly and it is therefore important to be ahead of the consumer all the time. The insights that Epinion provide are very useful as they establish a clear link between analysis, insights and action. This is a very innovative and time saving approach to research that we are very fond of and really helped us in understanding the key priorities.”

    Marianne Gregersen, Consumer Economist, Landbrug & Fødevarer

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    “It is of great value for us that the customer segmentation is done thoroughly and professionally. By combining methods, we are able to create a segmentation which is based on both attitudes and needs. This means that the results are reliable and recognizable for people across the organization”

    Lars Richard Rasmussen, product manager, DSB

Get in touch


Ryesgade 3F
2200 Copenhagen N 
T: +45 87 30 95 00 
E: contact@epinionglobal.com 

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