Classification analysis

How we help you predict to prosper

Classification models help organisations predict a known result, such as whether a customer will buy or churn, or whether a transaction fits a known pattern of fraud.

Classification analysis is a method of examining the interrelationship among several predictor variables and one dependent variable in the context of an additive model. Unlike simpler multivariate methods, classification analysis handles predictors with no better than nominal measurements and interrelationships of any form.

How Epinion’s classification analysis helps you thrive

Classification models help organizations predict a known result, such as whether a customer will buy or churn, or whether a transaction fits a known pattern of fraud.

Modelling techniques include machine learning, rule induction, subgroup identification, statistical methods and multiple model generation.

Use Epinion’s Classification Analysis to answer questions like:

  • what predicts whether a customer will churn?
  • what predicts whether this employee will be a superstar?
  • how many umbrellas will I sell in the next three months in Chicago?

At Epinion market research is about matching the right solutions to our client's particular situation, expectations and desired outcomes.

Call us today and learn how Epinion’s classification analysis can benefit your business.


Our partnerships

Epinion has forged business partnerships with best-in-class companies to provide customers with market-leading Integrated Insights Solutions.

  • research-and-insights-management-solutions - Esomar
  • research-and-insights-management-solutions - MRS


WHO WE WORK WITH

Commercial Intelligence

  • research-and-insights-management-solutions - Arla
  • research-and-insights-management-solutions - Carlsberg
  • research-and-insights-management-solutions - Telenor
  • research-and-insights-management-solutions - Heathrow
  • research-and-insights-management-solutions - Ruter

Public Intelligence

  • research-and-insights-management-solutions - Danmarks Statistik
  • research-and-insights-management-solutions - Københavns Universitet
  • research-and-insights-management-solutions - Innovasjon Norge
  • research-and-insights-management-solutions - Københavns Kommune

Polls and Political Intelligence

  • research-and-insights-management-solutions - Government of Greenland
  • research-and-insights-management-solutions - DR
  • research-and-insights-management-solutions - Kulturministeriet
  • research-and-insights-management-solutions - Undervisningsministeriet
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    ”We are delighted with the highly professional and efficient way Epinion has transitioned our core surveys and introduced new and more efficient field management processes. We look forward to a successful long term contractual relationship."

    David Ellis, Head of Research and Insight, Heathrow Airport

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    “The research that is becoming more and more important to us is the research that is forward thinking because attitudes change rapidly and it is therefore important to be ahead of the consumer all the time. The insights that Epinion provide are very useful as they establish a clear link between analysis, insights and action. This is a very innovative and time saving approach to research that we are very fond of and really helped us in understanding the key priorities.”

    Marianne Gregersen, Consumer Economist, Landbrug & Fødevarer

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    “ARoS is very satisfied with the work we have done with Epinion. It gives us in-depth knowledge of both current and potential guests and identifies issues we would not have had knowledge of without Epinion’s reports. In particular, Epinion’s analysis of the economic impact ARoS has on Aarhus through the many guests the museum attracts to the city has been very useful for us. We use the reports from Epinion actively and share them with our partners”

    Erlend G. Høyersten, Director, ARoS

Get in touch


Epinion

Ryesgade 3F
2200 Copenhagen N 
Denmark 
T: +45 87 30 95 00 
E: contact@epinionglobal.com 


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