customers & Citizens

Addressing the drivers of the individual leads to change in behavior

The drivers of behavior have common denominators, but there are differences in every industry, country or individual group, and it is addressing the drivers of the individual that leads to change in behavior. 

Customized solutions tailored to your organisation

Whether you’re considering a market segmentation analysis or want to know your customers' loyalty, we can help you to gain valuable insights.

We work with customer & citizen engagement in:

  • Commercial cooperation
  • Public and regional innovative services
  • Political and NGO's

We do many different types of customer analysis and citizen research

We combine both quantitative and qualitative methods with market leading data Intelligence in order to provide actionable results.

  • Market description analysis
  • Market segmentation analysis
  • Attitudes and expectations analysis
  • Loyalty & retention analysis
  • Habits and uses analysis
  • Customer or citizen segmentation analysis
  • Customer or citizen service analysis

Talk to a specialist 

We combine more than 19 years of customer and citizen analysis experience in industry-leading companies with an in-depth understanding of theory and practice. We combine both quantitative and qualitative methods with market leading data Intelligence in order to provide actionable results.

At Epinion, the people who you meet initially are the people who will actually run your projects.

Intelligence applied

We command the latest technology and methodologies when it comes to sophisticated qualitative and quantitative or even mixed methods market research combined with multiple data sourcing, integrating big and small data sets, both internal and external to the organization.

Our team masters advanced and predictive analytics, as well as the latest technologies for insights visualization and reporting.

In fact, if you lack a full understanding of your customer or citizen behavior we have the tools to research for the cognitive drivers.

At Epinion, market research is about matching the right solutions to our client's particular situation, expectations and desired outcomes.

Get in touch with us today and power your organisation with insights that moves your organisation forward.



Exploratory research


Descriptive research


Causal research


Quant- & qualitative research




Using ethnographical research to influence consumer-eating habits.

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Analysing unemployed and uneducated young people for Denmark’s largest regional authority.

Read More


Our partnerships

Epinion has forged business partnerships with best-in-class companies to provide customers with market-leading Integrated Insights Solutions.

  • research-and-insights-management-solutions - Esomar
  • research-and-insights-management-solutions - MRS


Commercial Intelligence

  • research-and-insights-management-solutions - Arla
  • research-and-insights-management-solutions - Carlsberg
  • research-and-insights-management-solutions - Telenor
  • research-and-insights-management-solutions - Heathrow
  • research-and-insights-management-solutions - Ruter

Public Intelligence

  • research-and-insights-management-solutions - Danmarks Statistik
  • research-and-insights-management-solutions - Københavns Universitet
  • research-and-insights-management-solutions - Innovasjon Norge
  • research-and-insights-management-solutions - Københavns Kommune

Polls and Political Intelligence

  • research-and-insights-management-solutions - Government of Greenland
  • research-and-insights-management-solutions - DR
  • research-and-insights-management-solutions - Kulturministeriet
  • research-and-insights-management-solutions - Undervisningsministeriet
  • Heathrow-research-and-insights-management-solutions.png

    ”We are delighted with the highly professional and efficient way Epinion has transitioned our core surveys and introduced new and more efficient field management processes. We look forward to a successful long term contractual relationship."

    David Ellis, Head of Research and Insight, Heathrow Airport

  • Landbrug-og-fodevarer-research-and-insights-management-solutions.png

    “The research that is becoming more and more important to us is the research that is forward thinking because attitudes change rapidly and it is therefore important to be ahead of the consumer all the time. The insights that Epinion provide are very useful as they establish a clear link between analysis, insights and action. This is a very innovative and time saving approach to research that we are very fond of and really helped us in understanding the key priorities.”

    Marianne Gregersen, Consumer Economist, Landbrug & Fødevarer

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    “It is of great value for us that the customer segmentation is done thoroughly and professionally. By combining methods, we are able to create a segmentation which is based on both attitudes and needs. This means that the results are reliable and recognizable for people across the organization”

    Lars Richard Rasmussen, product manager, DSB

Get in touch


Ryesgade 3F
2200 Copenhagen N 
T: +45 87 30 95 00 

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