Competitor analysis is an essential component of strategy
Many organisations discovers competitors that will disrupt the whole industri far to late to act. We recommend continuously competitive analysis in order to stay a head of competitors and to gain insights that enables organisations to act upon disruption in time.
Some organisations do not conduct competitative analysis systematically. Instead, they operate on informal impressions gained through what every manager continually receives.
Organisations need real competitor insights to discover disruption or to gain competitive advantages.
The goal of competitive analysis
Competitor analysis has two primary activities. One, obtaining information about important competitors, and Two, using that information to predict competitor behaviour to gain competitative advantages.
The goal of competitor analysis is to understand:
Who are the competitors?
What are their strategy and planned actions?
How does/will the competitors react to your actions?
At Epinion, we work close with our clients to obtain important information from competitors and then based on this information predict how the competitor will react under certain circumstances.
At Epinion, the people who you meet initially are the people who will actually run your projects.
At Epinion market research is about matching the right solutions to our client's particular situation, expectations and desired outcomes.
We command the latest technology and methodologies when it comes to sophisticated qualitativeand quantitative or even mixed methods market research combined with multiple data sourcing, integrating big and small data sets, both internal and external to the organization.
Helping the Danish sportswear company expand its Sneakers brand into new markets.
Boosting sales for Denmark's leading DIY chain.
Epinion has forged business partnerships with best-in-class companies to provide customers with market-leading Integrated Insights Solutions.
WHO WE WORK WITH
Polls and Political Intelligence
”We are delighted with the highly professional and efﬁcient way Epinion has transitioned our core surveys and introduced new and more efﬁcient ﬁeld management processes. We look forward to a successful long term contractual relationship."
David Ellis, Head of Research and Insight, Heathrow Airport
“The research that is becoming more and more important to us is the research that is forward thinking because attitudes change rapidly and it is therefore important to be ahead of the consumer all the time. The insights that Epinion provide are very useful as they establish a clear link between analysis, insights and action. This is a very innovative and time saving approach to research that we are very fond of and really helped us in understanding the key priorities.”
“It is of great value for us that the customer segmentation is done thoroughly and professionally. By combining methods, we are able to create a segmentation which is based on both attitudes and needs. This means that the results are reliable and recognizable for people across the organization”