Development of new products, concepts and solutions with real innovation and durability

While ideas to new products and services are critical for growth and relevance, understanding where there is a real gap in the market and establishing actual consumer and public demand can improve performance of your existing products and services.

Organisations need to have a sharp focus on research and innovation in order to form their products and services for the future.

We have seen all too many new products and services self-destruct simply because the organisations failed to understand and consequently address the consumer’s or citizens' core needs.

We facilitate innovative processes in all industries:

  • Commercial cooperation
  • Public and regional innovative services
  • Political and NGO's

Market research is about matching the right solutions to our client's particular situation, expectations and desired outcomes.

Get to know what fundamentally drive your customers.

At Epinion, we apply innovation to help you identify the gap in the market needed to launch a product or a service that neither you nor your competitors currently have, and ensure that your new concept produces a product that remains relevant and durable.

Identify actual market gaps

We help you gain a deep understanding of consumer attitudes; and the usage and decision-criteria linked to product category by applying one or all of the following steps:

  • Consumer Observation
  • Idea-Generation Workshops
  • Quantitative Analysis

We use ethnographic and anthropological methods like consumer observation to identify daily product frictions – then we create concepts to address these shortcomings.

Talk to a specialist 

We combine more than 19 years of product innovation experience in industry-leading companies with an in-depth understanding of theory and practice. We combine both quantitative and qualitative methods with market leading data Intelligence in order to provide actionable results.

At Epinion, the people who you meet initially are the people who will actually run your projects.

Intelligence applied

We command the latest technology and methodologies when it comes to sophisticated qualitative and quantitative or even mixed methods market research combined with multiple data sourcing, integrating big and small data sets, both internal and external to the organization.

Our team masters advanced and predictive analytics, as well as the latest technologies for insights visualization and reporting.

Get in touch with us today and power your organisation with insights that moves your organisation forward.




Consumer Observation

We find out what fundamentally drives your target group, why and how they use the products they do and their attitudes towards them so we can identify daily product frictions.



Idea-Generation Workshop

We facilitate idea-generating workshops with all or some of the following taking part: product users, experts, commentators, professionals, clients and anyone else related to the category. 



Quantitative Analysis

In order to further identify the category drivers and differences across segments, we use quantitative analysis for insight and concept validation with tools like concept and idea screenings.



Identify market gaps

We use ethnographic and anthropological methods like consumer observation to identify daily product frictions – then we create concepts to address these shortcomings.



Using ethnographical research to influence consumer-eating habits.

Read More


arla-research-and-insights-management-solution-epinion.pngARLA FOODS

Ensuring Scandinavia’s largest producer of dairy products improve product design to facilitate repositioning.


Our partnerships

Epinion has forged business partnerships with best-in-class companies to provide customers with market-leading Integrated Insights Solutions.

  • research-and-insights-management-solutions - Esomar
  • research-and-insights-management-solutions - MRS


Commercial Intelligence

  • research-and-insights-management-solutions - Arla
  • research-and-insights-management-solutions - Carlsberg
  • research-and-insights-management-solutions - Telenor
  • research-and-insights-management-solutions - Heathrow
  • research-and-insights-management-solutions - Ruter

Public Intelligence

  • research-and-insights-management-solutions - Danmarks Statistik
  • research-and-insights-management-solutions - Københavns Universitet
  • research-and-insights-management-solutions - Innovasjon Norge
  • research-and-insights-management-solutions - Københavns Kommune

Polls and Political Intelligence

  • research-and-insights-management-solutions - Government of Greenland
  • research-and-insights-management-solutions - DR
  • research-and-insights-management-solutions - Kulturministeriet
  • research-and-insights-management-solutions - Undervisningsministeriet
  • Heathrow-research-and-insights-management-solutions.png

    ”We are delighted with the highly professional and efficient way Epinion has transitioned our core surveys and introduced new and more efficient field management processes. We look forward to a successful long term contractual relationship."

    David Ellis, Head of Research and Insight, Heathrow Airport

  • Landbrug-og-fodevarer-research-and-insights-management-solutions.png

    “The research that is becoming more and more important to us is the research that is forward thinking because attitudes change rapidly and it is therefore important to be ahead of the consumer all the time. The insights that Epinion provide are very useful as they establish a clear link between analysis, insights and action. This is a very innovative and time saving approach to research that we are very fond of and really helped us in understanding the key priorities.”

    Marianne Gregersen, Consumer Economist, Landbrug & Fødevarer

  • Presentation1.jpg

    “It is of great value for us that the customer segmentation is done thoroughly and professionally. By combining methods, we are able to create a segmentation which is based on both attitudes and needs. This means that the results are reliable and recognizable for people across the organization”

    Lars Richard Rasmussen, product manager, DSB

Get in touch


Ryesgade 3F
2200 Copenhagen N 
T: +45 87 30 95 00 

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