Process analysis is an assessment of the strengths and weaknesses of current and potential processes

Organisations need to have a sharp focus on how their costumers interact with their organisation in order to match their processes to their customers- or citizens needs, preferences and behaviour.

Process analysis is an assessment of the strengths and weaknesses of current and potential processes. The analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

There are many methods to improve process whether it is service or product development process.

  • Business Process Management
  • Process excellence
  • Business Process Reengineering
  • Lean
  • Six Sigma

All with a focus of optimising or innovate existing process, in order to create business or deliver value to customers.

Structured process optimisation

At Epinion we master all methods. Our market research is a combination of methodology, intelligence and analytics, and we chose the approch that fits the case best in order to provide a efficient work environment and to create transparency for our client throughout the research.

  • Touch point analysis
  • Customer perceived value of process
  • Insigths in, if perceived value match organisation vision and strategy
  • Organisation value output of process
  • Recommendations for process optimisations
  • Business Product Optimisation (BPO)

Talk to a specialist 

We combine more than 17 years of Process Management experience in industry-leading companies with an in-depth understanding of theory and practice. We combine both quantitative and qualitative methods with market leading data Intelligence in order to provide actionable results.

At Epinion, the people who you meet initially are the people who will actually run your projects.

Intelligence applied

We command the latest technology and methodologies when it comes to sophisticated qualitative and quantitative or even mixed methods market research combined with multiple data sourcing, integrating big and small data sets, both internal and external to the organization.

Our team masters advanced and predictive analytics, as well as the latest technologies for insights visualization and reporting.

Get in touch with us today and power your organisation with insights that moves your business forward.

Often used research methods


Internal focus groups





Helping the Danish sportswear company expand its Sneakers brand into new markets.




Ensuring Scandinavia’s largest producer of dairy products improve product design to facilitate repositioning.



Our partnerships

Epinion has forged business partnerships with best-in-class companies to provide customers with market-leading Integrated Insights Solutions.

  • research-and-insights-management-solutions - Esomar
  • research-and-insights-management-solutions - MRS


Commercial Intelligence

  • research-and-insights-management-solutions - Arla
  • research-and-insights-management-solutions - Carlsberg
  • research-and-insights-management-solutions - Telenor
  • research-and-insights-management-solutions - Heathrow
  • research-and-insights-management-solutions - Ruter

Public Intelligence

  • research-and-insights-management-solutions - Danmarks Statistik
  • research-and-insights-management-solutions - Københavns Universitet
  • research-and-insights-management-solutions - Innovasjon Norge
  • research-and-insights-management-solutions - Københavns Kommune

Polls and Political Intelligence

  • research-and-insights-management-solutions - Government of Greenland
  • research-and-insights-management-solutions - DR
  • research-and-insights-management-solutions - Kulturministeriet
  • research-and-insights-management-solutions - Undervisningsministeriet
  • Heathrow-research-and-insights-management-solutions.png

    ”We are delighted with the highly professional and efficient way Epinion has transitioned our core surveys and introduced new and more efficient field management processes. We look forward to a successful long term contractual relationship."

    David Ellis, Head of Research and Insight, Heathrow Airport

  • Landbrug-og-fodevarer-research-and-insights-management-solutions.png

    “The research that is becoming more and more important to us is the research that is forward thinking because attitudes change rapidly and it is therefore important to be ahead of the consumer all the time. The insights that Epinion provide are very useful as they establish a clear link between analysis, insights and action. This is a very innovative and time saving approach to research that we are very fond of and really helped us in understanding the key priorities.”

    Marianne Gregersen, Consumer Economist, Landbrug & Fødevarer

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    “It is of great value for us that the customer segmentation is done thoroughly and professionally. By combining methods, we are able to create a segmentation which is based on both attitudes and needs. This means that the results are reliable and recognizable for people across the organization”

    Lars Richard Rasmussen, product manager, DSB

Get in touch


Ryesgade 3F
2200 Copenhagen N 
T: +45 87 30 95 00 

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