product & Service

Product and service development is the complete process of devoloping a product or service and bringing it to the market

Delivering the right products or services at the right cost, at the right time to the market and with a relevant marketing support is not easy, but necessary to ensure your competitiveness.

To stay relevant, organsations need to keep up with the trends in their market, emerging technology and refinements to existing products.

Market research is about matching the right solutions to our client's particular situation, expectations and desired outcomes.

Bringing a new product or service to market

At Epinion, we support the complete process of bringing a new product or service to market - the transformation of a market opportunity into value.

In order to succeed organisations need a good understanding of their customers' needs and wants, the competitive environment and the nature of the market.

The main variables that drive the customer needs

  • Cost
  • Timing
  • Quality

Aiming at these variables we work closely with our partners to continuously improve strategies to better satisfy the customer requirements and increase their market share by a regular development of new products or services.

Talk to a specialist 

We combine more than 17 years of product and service research in industry-leading companies with an in-depth understanding of theory and practice. We combine both quantitative and qualitative methods with market leading data Intelligence in order to provide actionable results.

At Epinion, the people who you meet initially are the people who will actually run your projects.

Intelligence applied

We command the latest technology and methodologies when it comes to sophisticated qualitative and quantitative or even mixed methods market research combined with multiple data sourcing, integrating big and small data sets, both internal and external to the organization.

Our team masters advanced and predictive analytics, as well as the latest technologies for insights visualization and reporting.

Get in touch with us today and learn how we can help you.




Product Sensory Testing

It is vital that your product meets consumer needs and taste preferences, in order to have success. 


Develop Best Packaging

We explain how your packaging stays the course and how it generates purchase interest and stands out for navigation.


Usage and Attitude

Get to know what drives your target consumer group, when or why your products are used, and how well they meet consumer expectations.


Shopper Research

Get to know exactly how your product is being picked up or, worse, being put back down again.


arla-research-and-insights-management-solution-epinion.pngARLA FOODS

Ensuring Scandinavia’s largest producer of dairy products improve product design to facilitate repositioning.




Helping one of the world's largest mobile telecommunications companies launch new products.

Read More

Our partnerships

Epinion has forged business partnerships with best-in-class companies to provide customers with market-leading Integrated Insights Solutions.

  • research-and-insights-management-solutions - Esomar
  • research-and-insights-management-solutions - MRS


Commercial Intelligence

  • research-and-insights-management-solutions - Arla
  • research-and-insights-management-solutions - Carlsberg
  • research-and-insights-management-solutions - Telenor
  • research-and-insights-management-solutions - Heathrow
  • research-and-insights-management-solutions - Ruter

Public Intelligence

  • research-and-insights-management-solutions - Danmarks Statistik
  • research-and-insights-management-solutions - Københavns Universitet
  • research-and-insights-management-solutions - Innovasjon Norge
  • research-and-insights-management-solutions - Københavns Kommune

Polls and Political Intelligence

  • research-and-insights-management-solutions - Government of Greenland
  • research-and-insights-management-solutions - DR
  • research-and-insights-management-solutions - Kulturministeriet
  • research-and-insights-management-solutions - Undervisningsministeriet
  • Heathrow-research-and-insights-management-solutions.png

    ”We are delighted with the highly professional and efficient way Epinion has transitioned our core surveys and introduced new and more efficient field management processes. We look forward to a successful long term contractual relationship."

    David Ellis, Head of Research and Insight, Heathrow Airport

  • Landbrug-og-fodevarer-research-and-insights-management-solutions.png

    “The research that is becoming more and more important to us is the research that is forward thinking because attitudes change rapidly and it is therefore important to be ahead of the consumer all the time. The insights that Epinion provide are very useful as they establish a clear link between analysis, insights and action. This is a very innovative and time saving approach to research that we are very fond of and really helped us in understanding the key priorities.”

    Marianne Gregersen, Consumer Economist, Landbrug & Fødevarer

  • Presentation1.jpg

    “It is of great value for us that the customer segmentation is done thoroughly and professionally. By combining methods, we are able to create a segmentation which is based on both attitudes and needs. This means that the results are reliable and recognizable for people across the organization”

    Lars Richard Rasmussen, product manager, DSB

Get in touch


Ryesgade 3F
2200 Copenhagen N 
T: +45 87 30 95 00 

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