Consumer insigths that help Increase sales in a highly competitive market
Getting the right consumer insights and growing sales in a highly competitive and fast-moving market is a challenge for all organisations in the Consumer Goods & Retail sector.
Epinion’s experienced consultants apply their knowledge and extensive market research toolbox to uncover consumers’ needs, motives and attitudes in order to help companies to take the right strategic decisions as regards positioning, branding, product launches, pricing and communication.
We use all qualitative and quantitative market research methods, and often in a mix, to design the best research setup, both online and offline.
We have large online panels for online interviews, we do phone interviews conducted in our own call centre and we have a large team of interviewers to do face-to-face interviews in the field.
We conduct many focus groups and workshops for our consumer goods and retail clients. They are administered by our highly experienced qualitative market researchers and we provide our clients with the opportunity to live stream the sessions.
Consumer Goods and Retail market research specialists
We are the trusted strategic partners of many Consumer Goods & Retail brands who choose to partner with us to benefit from our:
Experienced consultants with vast client side Consumer Goods & Retail experience
Extensive expertise in quantitative and qualitative market research methods
Advanced and predictive analytics expertise, as well as the latest technologies for insights visualization and reporting.
Ability to utilize all platforms of data collection and transforming data into actionable insights
Full service agency resources
Talk to a research specialist or data scientist
At Epinion, the people who you meet initially are the people who will actually run your projects.
Our consultants have strong advisory backgrounds and do what it takes to ensure that understanding and implementing our findings go as smoothly as possible.
Get in touch with us today and move your Consumer Goods & Retail business forward.
While consumers can usually tell very well, which product they prefer, it is often difficult to assess directly which product features have the highest appeal and affect the purchase decision most strongly.
Helping the Danish sportswear company’s Sneakers brand expand into new markets.
Ensuring Scandinavia’s largest producer of dairy products improve product design to facilitate repositioning.
Epinion has forged business partnerships with best-in-class companies to provide customers with market-leading Integrated Insights Solutions.
“The research that is becoming more and more important to us is the research that is forward thinking because attitudes change rapidly and it is therefore important to be ahead of the consumer all the time. The insights that Epinion provide are very useful as they establish a clear link between analysis, insights and action. This is a very innovative and time saving approach to research that we are very fond of and really helped us in understanding the key priorities.”
“It is of great value for us that the customer segmentation is done thoroughly and professionally. By combining methods, we are able to create a segmentation which is based on both attitudes and needs. This means that the results are reliable and recognizable for people across the organization”