Consumer insigths that help Increase sales in a highly competitive market
Getting the right consumer insights and growing sales in a highly competitive and fast-moving market is a challenge for all organisations in the Consumer Goods & Retail sector.
Epinion’s experienced consultants apply their knowledge and extensive market research toolbox to uncover consumers’ needs, motives and attitudes in order to help companies to take the right strategic decisions as regards;
We use all qualitative and quantitative market research methods, and often in a mix, to design the best research setup, both online and offline.
We have large online panels for online interviews, we do phone interviews conducted in our own call centre and we have a large team of interviewers to do face-to-face interviews in the field.
We conduct many focus groups and workshops for our consumer goods and retail clients. They are administered by our highly experienced qualitative market researchers and we provide our clients with the opportunity to live stream the sessions.
Helping the Danish sportswear company’s Sneakers brand expand into new markets.
Ensuring Scandinavia’s largest producer of dairy products improve product design to facilitate repositioning.
Epinion has forged business partnerships with best-in-class companies to provide customers with market-leading Integrated Insights Solutions.
“The research that is becoming more and more important to us is the research that is forward thinking because attitudes change rapidly and it is therefore important to be ahead of the consumer all the time. The insights that Epinion provide are very useful as they establish a clear link between analysis, insights and action. This is a very innovative and time saving approach to research that we are very fond of and really helped us in understanding the key priorities.”
“It is of great value for us that the customer segmentation is done thoroughly and professionally. By combining methods, we are able to create a segmentation which is based on both attitudes and needs. This means that the results are reliable and recognizable for people across the organization”