Media & Communication

Consumer behavior is reshaping the Media Industry

The digital economy is no longer a small department or a strategy of Media organisations, it is an integrated part in every aspect of how today’s Media organisations does daily business.

Media organisations has seen the revenue from both audience and advertisers drop due to the take over from digital platforms.

Digital technologies continue to transform the economy and the way to do business and many leaders are struggling to keep up with the pace.

Digital trends reshaping the media industry

For media organisations to stay relevant to their target group, it is important to keep track with the digital trends that are remodelling the media landscape.

The digitalisation of the media industry is driven by a change in consumer behaviour and consumer expectations. Today's media consumers have access for bunches of free information, entertainment and news through digital channels every second of the day. But they struggle to find relevant content of high quality.

  • Consumers demand instant access to relevant content, anytime, anywhere.

Three important factors have in particular an influence in the media industry, all driven by a change in consumer behaviour.


  • Content is the king: And, it is working its way to the forefront of the strategy in media organisations (both digital and analogue), as it becomes a crucial element to stay relevant to the target audience. “Think, micro segmentations”
  • Targeting: It is better to reach a large portion of a small audience than a small portion of a large audience. At Epinion, we work with geo and behavioural segmentations that enables organisations to focus on creating content that the individual see as relevant in specific situations.
  • Distribution channels: Demographical shifts are having an impact on what consumers expect from media and how they consume it. But does that mean that analogue and print media is irrelevant? No! It means though that it is very important to understand how consumers use a mix of digital and non-digital platform.

Valuable insights

Our research is based on both Quantitative, Qualitative and Mixed methods, and we use  advanced analytics tools to deconstruct data silos and break down data complexity to deliver insights.

Besides providing value-adding insights, our Integrated Insights Solutions enable our clients to digitalise and automate decision-making and operations.

How to stay relevant

Our experience is that the media industry can benefit from insights based on five different analysis and research designs.


Intelligence applied

Our team masters advanced and predictive analytics, as well as the latest technologies for  insights visualization and reporting.

At Epinion market research is about matching the right solutions to our client's particular situation, expectations and desired outcomes.

Talk to a specialist 

We help media organisations to identify the cognitive drivers of their customers’ decision process and media consumption, and give recommendations on how to utilize these insights into more profitable and loyal customer relationships.

We combine more than 17 years of Media research experience in industry-leading companies with an in-depth understanding of theory and practice.

At Epinion, the people who you meet initially are the people who will actually run your projects.

We’d love to hear about your next project, so get in touch with Epinion and determine how you can benefit from our media research experience.

Our team of dedicated consultants are waiting to help you in your market research, allowing your business to truly take flight.

Free download

Get Epinion's paper on how Consumer Behavior is reshaping the media industry and get inspired as to how your organisation stays relevant, together with Epinion's newsletter with valuable insights.





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