TOURISM, Culture & Attractions

Epinion helps organisations to attract and retain tourists, visitors and guests

Over the past few years, the tourism and experiences industry is one that arguably has been disrupted more rapidly and to a greater extent than any other.

While this has spawned huge opportunities for those working in and with tourism and experiences, the reality of new tourist markets in emerging economies, combined with new tourist destinations as a result of cheap transportation options, has created huge knowledge gaps.

Large budgets can be squandered on ill-informed and mis-targeted marketing campaigns. A lack of insight into who your consumers are and their purchase pathways can lead to more wasted time and money.

What’s more, the rise of user-generated content means you no longer are the leading voice in your area and reputations can be made and lost at the click of a button.

Customer Insights that attract and retain tourists, visitors and guests

To challenge the disruption organisations, need a partner that has sector specific experience and understand the complexity in the sector, and that can provide actionable insights which directly can lead to attract and retain tourists, visitors and guests.

At Epinion, we can collect and analyse your data regardless of complexity. We have the knowledge and tools to break down data silos and change complexity to actionable insights.

Industry-specific knowledge

Our vast experience in tourism, culture and experiences combines with our strengths in market research to set us apart from other agencies when it comes to creating insights and advising our clients.

Our clients range from some of the largest tourism organisations and cultural attractions in Scandinavia to its smallest counterparts.

In fact, Epinion is Scandinavia’s leading market research agency in tourism and experiences, as well as one of the world’s leading agencies in aviation.

Talk to a specialist 

We combine more than 17 years of research experience in industry-leading companies with an in-depth understanding of theory and practice.

At Epinion, the people who you meet initially are the people who will actually run your projects.

Intelligence applied

We command the latest technology and methodologies when it comes to sophisticated qualitative and quantitative or even mixed methods research combined with multiple data sourcing, integrating big and small data sets, both internal and external to the organization.

Our team masters advanced and predictive analytics, as well as the latest technologies for insights visualization and reporting.

In fact, if you lack a full strategy we have the tools and partners to research for the cognitive drivers of your target group to which your communication must be addressed.


Get in touch with us today and power your organisation with insights that moves your organisation forward.


Our partnerships

Epinion has forged business partnerships with best-in-class companies to provide customers with market-leading Integrated Insights Solutions.

  • research-and-insights-management-solutions - Esomar
  • research-and-insights-management-solutions - MRS
  • aros-research-and-insights-management-solutions.png

    “ARoS is very satisfied with the work we have done with Epinion. It gives us in-depth knowledge of both current and potential guests and identifies issues we would not have had knowledge of without Epinion’s reports. In particular, Epinion’s analysis of the economic impact ARoS has on Aarhus through the many guests the museum attracts to the city has been very useful for us. We use the reports from Epinion actively and share them with our partners”

    Erlend G. Høyersten, Director, ARoS

  • Moesgaard-research-and-insights-management-solutions.png

    "Epinion has been a great help in developing a deeper understanding of our guests and their needs. We have had a remarkably good relationship with Epinion during the survey and the follow-up analysis."

    Henrik Hatt, Administrative Manager, Moesgaard Museum

Get in touch


Ryesgade 3F
2200 Copenhagen N 
T: +45 87 30 95 00 

Follow us


Sign Up for our Newsletter