TOURISM, Hospitality & Attractions

Epinion helps organisations to attract and retain tourists, visitors and guests

Over the past few years, the tourism and experiences industry is one that arguably has been disrupted more rapidly and to a greater extent than any other.

While this has spawned huge opportunities for those working in and with tourism and experiences, the reality of new tourist markets in emerging economies, combined with new tourist destinations as a result of cheap transportation options, has created huge knowledge gaps.

Large budgets can be squandered on ill-informed and mis-targeted marketing campaigns. A lack of insight into who your consumers are and their purchase pathways can lead to more wasted time and money.

What’s more, the rise of user-generated content means you no longer are the leading voice in your area and reputations can be made and lost at the click of a button.

Customer Insights that attract and retain tourists, visitors and guests

To challenge the disruption organisations, need a partner that has sector specific experience and understand the complexity in the sector, and that can provide actionable insights which directly can lead to attract and retain tourists, visitors and guests.

At Epinion, we can collect and analyse your data regardless of complexity. We have the knowledge and tools to break down data silos and change complexity to actionable insights.

Industry-specific knowledge

Our vast experience in tourism, culture and experiences combines with our strengths in market research to set us apart from other agencies when it comes to creating insights and advising our clients.

Our clients range from some of the largest tourism organisations and cultural attractions in Scandinavia to its smallest counterparts.

In fact, Epinion is Scandinavia’s leading market research agency in tourism and experiences, as well as one of the world’s leading agencies in aviation.

Talk to a specialist 

We combine more than 17 years of research experience in industry-leading companies with an in-depth understanding of theory and practice.

At Epinion, the people who you meet initially are the people who will actually run your projects.

Intelligence applied

We command the latest technology and methodologies when it comes to sophisticated qualitative and quantitative or even mixed methods research combined with multiple data sourcing, integrating big and small data sets, both internal and external to the organization.

Our team masters advanced and predictive analytics, as well as the latest technologies for insights visualization and reporting.

In fact, if you lack a full strategy we have the tools and partners to research for the cognitive drivers of your target group to which your communication must be addressed.


Get in touch with us today and power your organisation with insights that moves your organisation forward.


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The hospitality industry is faced by disruption


Insights that help clients attract and retain visitors & guests (Danish)

Tourism and experience services

Market research and segmentation analyses

Go to case

Market research and segmentation analyses

Knowledge of the market you operate in, and your position in relation to your competitors and consumer segments is essential for doing business in the tourism and experience sector, whether you are a destination, an attraction, cultural institution or any other service.

The tourism and experience market is one where the introduction of new trends and products means it is constantly changing and it can be hard to keep on top without the valuable insights the Epinion team can provide.

Our researchers and consultants are some of the leading minds in tourism and experiences market research who will apply their vast experience and market research expertise to help you perform better.

Brand, image and awareness surveys and tracking

Go to case

Brand, image and awareness surveys and tracking

In order to communicate effectively with your target audience you must have a good understanding of how your business is perceived.

We can help you attract more guests or visitors by giving you a deep understanding of what your current and potential consumers think of both your brand and your competition, allowing you to reposition and rebrand accordingly.

At Epinion, we have worked with a wide range of clients offering services from explorative strategic brand analysis to brand diagnostics and tracking studies. We’ve covered everything, from branding an entire country to working with small attractions or companies to help them create local awareness.

Communication and campaign measurements

Go to case

Communication and campaign measurements

If you don’t have the right understanding of how your marketing and communication efforts are being perceived at each consumer touch point, you will be unable to effectively adapt your output to evolve with your audience and market, losing out on sales opportunities as a consequence.

This can be especially tricky in the digital age where a multitude of data sources can make it difficult to establish just which information you should be focusing on.

At Epinion, our team of experts can help you pinpoint exactly where your target audience is and how best to communicate with them. We also help you analyse how effective your current campaigns are and can give you guidance on how to further their reach to help you optimise your return on investment.

Concept testing

Go to case

Concept testing

In an industry where there is constant pressure to innovate, we can help you stay ahead. Establishing new selling points is both a great way to attract new customers and pique the interest of current ones, but it’s important your new offering fits both your consumer’s needs and taste preferences so as not to become a costly mistake.

We provide you with the knowledge you need as to whether your new concept or product appeals to your target audience and how to develop and market it effectively.

We use both qualitative and quantitative methods to help you launch a product or service with an established market potential that is able to support your brand position.

Customer and guest satisfaction surveys

Go to case

Customer and guest satisfaction surveys

Understanding who your guests and customers are, and how they evaluate your offering(s) is critical in order to create loyal ambassadors.

Used correctly customer and guest satisfaction surveys will help you cut your marketing costs, optimise your budget spend, retain your current customers while attracting new ones and help you futureproof your business against digital market disruption.

At Epinion, we can help you avoid the same mistakes we’ve seen too many organisations make and start by working with you to provide insight from the outside-in. We show you exactly how your customers and users see you, not just how you think they do.

We’re the leading market research agency in the field of tourism and experiences in Scandinavia, and our expert consultants will help you optimise your service offerings by establishing the parameters that drive satisfaction and recommendation.

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Our partnerships

Epinion has forged business partnerships with best-in-class companies to provide customers with market-leading Integrated Insights Solutions.

  • research-and-insights-management-solutions - Esomar
  • research-and-insights-management-solutions - MRS
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    “ARoS is very satisfied with the work we have done with Epinion. It gives us in-depth knowledge of both current and potential guests and identifies issues we would not have had knowledge of without Epinion’s reports. In particular, Epinion’s analysis of the economic impact ARoS has on Aarhus through the many guests the museum attracts to the city has been very useful for us. We use the reports from Epinion actively and share them with our partners”

    Erlend G. Høyersten, Director, ARoS

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    "Epinion has been a great help in developing a deeper understanding of our guests and their needs. We have had a remarkably good relationship with Epinion during the survey and the follow-up analysis."

    Henrik Hatt, Administrative Manager, Moesgaard Museum

Get in touch


Ryesgade 3F
2200 Copenhagen N 
T: +45 87 30 95 00 

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